Multi-day executive chauffeur retainer for Monterey Car Week — the third week of August, anchored by the Pebble Beach Concours d'Elegance Sunday show on the 18th fairway of Pebble Beach Golf Links. Coverage of every Car Week event: RM Sotheby's + Gooding & Company + Bonhams auctions, The Quail Motorsports Gathering, Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca, Concorso Italiano at Black Horse Golf Course, Pebble Beach Tour d'Elegance, Concours d'Lemons. SFO/OAK/SJC + Monterey Regional (MRY) + Salinas (SNS) private aviation. Lodge at Pebble Beach + Inn at Spanish Bay + Bernardus + Carmel Valley Ranch + Quail Lodge + L'Auberge Carmel coordination. Our highest-luxury chauffeur week of the year. CPUC TCP# 9225. Since 1986. No surge pricing during Car Week.
Request a Car Week Quote +1-650-876-1777Monterey Car Week is the highest-luxury automotive event in the world — the third week of August, centered on the Monterey Peninsula. The week proper runs Tuesday-Sunday: auction previews start Monday/Tuesday, manufacturer reveals and adjacent events run mid-week, and the Pebble Beach Concours d'Elegance is the Sunday culminating event on the 18th fairway. Total economic impact: ~$500M over the week. Our chauffeur business covers Sunday-Monday arrivals (early) through Monday-Tuesday departures (post-Concours).
Tuesday: RM Sotheby's auction preview (Portola Hotel & Spa Monterey).
Wednesday: Bonhams Quail Lodge auction. Mecum Daytime Auction.
Thursday: Gooding & Company auction (Pebble Beach Equestrian Center), Concorso Italiano (Black Horse Golf Course), Werks Reunion (Quail Lodge), Pebble Beach Tour d'Elegance public road tour.
Friday: The Quail Motorsports Gathering (Quail Lodge & Golf Club — the most exclusive Car Week event), Rolex Monterey Motorsports Reunion practice (Laguna Seca).
Saturday: Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca (historic-car racing).
Sunday: Pebble Beach Concours d'Elegance on the 18th fairway (the world's most prestigious classic-automobile competition), plus Concours d'Lemons.
Rooms across the Pebble Beach cluster book a full year ahead for Car Week. Most Car Week VIP delegates stay on-property when available, with overflow at Carmel Valley + Carmel-by-the-Sea + Monterey hotels. We have multi-day chauffeur experience at each property + know the garage drop-off + valet timing patterns.
The on-property luxury anchor. AAA Five Diamond. Stillwater Bar & Grill, The Bench, Spa at Pebble Beach. Direct access to Pebble Beach Golf Links + the Concours staging.
Sister property at Spanish Bay (Pebble Beach Resorts). Roy's at Spanish Bay, Pèppoli restaurant, bagpiper-at-sunset tradition. Adjacent to Pebble Beach + Inn at Spanish Bay golf courses.
The Carmel Valley luxury property that hosts The Quail Motorsports Gathering on the Friday of Car Week + the Bonhams auction Wednesday. 25 min from Pebble Beach. On-property guests are operationally inside the gathering.
Relais & Châteaux property in Carmel Valley. 25 min from Pebble Beach. Lucia restaurant (1-star) on-property. The Carmel Valley luxury default for Car Week delegates not on-property at Pebble.
500-acre Carmel Valley resort. Active-luxury format (golf, spa, hiking, beekeeping). 25 min from Pebble Beach.
Relais & Châteaux property in downtown Carmel, walking distance to Carmel beaches + the village. Aubergine restaurant (1-star). 10 min from Pebble Beach.
The historic Carmel ranch owned by Clint Eastwood. Mission Ranch Restaurant. Pastoral setting overlooking Point Lobos.
Historic 330-acre estate, ultra-private 14-bedroom property. Book by entire estate. Multiple Car Week-week delegations.
InterContinental The Clement Monterey, Hyatt Regency Monterey, Monterey Plaza Hotel & Spa, Portola Hotel & Spa (RM Sotheby's HQ). 10-15 min from Pebble Beach.
The three major Car Week auction houses each have signature venues + signature bidding patterns. We've handled multi-stop auction-day chauffeur retainers for collectors and dealers across decades.
Tuesday preview + Wednesday-Friday auction sessions. Often the highest-value Car Week auction (multi-$10M+ Ferrari + Bugatti + pre-war classics routinely change hands). Drop-off + post-auction return at the Portola.
Thursday auction. Founded by David Gooding (former president of Christie's). Top-tier consignment quality. Drop-off at the Equestrian Center.
Wednesday Quail Lodge auction, co-located with The Quail Motorsports Gathering venue. Bonhams Quail Lodge auction is a Car Week tradition; many of the same delegates attend both events.
Daytime Wednesday-Saturday auction of largely American + sports-car consignment. Volume auction, full-week pattern.
Common pattern: 10am Bonhams Quail Lodge → lunch at Carmel Valley → 3pm RM Sotheby's Portola → 7pm Gooding preview. Dedicated chauffeur, dispatcher-coordinated.
Won cars at auction need transport. We coordinate with the buyer's logistics provider for vehicle-pickup timing and delegate-pickup timing — the chauffeur returns the delegate to their hotel while the auction-logistics team handles the won vehicle separately.
The Pebble Beach Concours d'Elegance has been held every year since 1950 on the 18th fairway of Pebble Beach Golf Links. The Concours is regarded as the world's most prestigious classic-automobile competition; the "Best of Show" win is the equivalent of a Best Picture Oscar in the automotive world. Sunday operational pattern from chauffeur perspective:
6:30am dawn patrol arrival at Pebble Beach (cars staging on the 18th fairway in low light). 8am general admission opens. Drop-off coordinated at the Concours entrance at the 17-Mile Drive gate.
12-2pm class judging. 4pm "Best of Show" announcement (the signature Concours moment). 5-6pm departure surge. We hold the chauffeur on standby for the afternoon and execute coordinated post-Concours pickup.
Concours Awards Dinner Sunday night at Pebble Beach Conference Center. Black-tie. Many Car Week delegations end the week with this dinner before Monday departures.
The deliberately-tongue-in-cheek alternative event, held the same Sunday morning in Seaside. Awards for the worst, weirdest, most-bizarre cars. Many Concours delegates attend both, for the contrast.
Held at Quail Lodge & Golf Club, Carmel Valley. ~5,000 attendees, the most exclusive gathering of Car Week. The Quail draws the highest-luxury manufacturers (Rolls-Royce, Bentley, Bugatti, Pagani, Koenigsegg, Lamborghini), and tickets sell out months ahead. We coordinate drop-off + pickup at the Quail Lodge entrance.
Black Horse Golf Course (formerly at Bayonet Black Horse). 1,000+ Italian cars on display — Ferrari, Lamborghini, Maserati, Alfa Romeo, Lancia, Pagani, Bizzarrini, De Tomaso, Cizeta. The most photogenic Car Week event. Drop-off at the Black Horse Golf Course parking area.
WeatherTech Raceway Laguna Seca historic-car racing. The famous Corkscrew turn (tight downhill double-left). 20-25 min from Pebble Beach via SR-68. Multi-day chauffeur retainer pricing for delegates spending full days at the track.
Concours-entered cars drive a 60-mile public road tour through Monterey, Carmel, and Carmel Valley. We position the chauffeur at the Tour's signature stops (Mission Ranch, Carmel Plaza) for delegate spectating.
The Porsche-club gathering, co-located at Quail Lodge with The Quail Motorsports Gathering. Same drop-off operationally.
Manufacturers (Bentley, Rolls-Royce, Lamborghini, Bugatti, Aston Martin, McLaren, Pagani) host private reveal events at Pebble Beach Cluster hotels throughout the week. We coordinate timed-drop arrivals and dispatcher-flexible holds.
Tuesday (Day 1) — arrival: Signature SFO 11am → 1:30pm Lodge at Pebble Beach check-in → 3pm RM Sotheby's preview at Portola Hotel → 6pm cocktails at Stillwater Bar & Grill → 8pm dinner at Aubergine (L'Auberge Carmel, 1-star).
Wednesday (Day 2) — auctions: 9am Lodge → 10am Bonhams Quail Lodge auction → 1pm lunch at Bernardus Lodge → 3pm RM Sotheby's Wednesday session at Portola → 7pm dinner at Lucia (Bernardus Lodge, 1-star).
Thursday (Day 3) — Concorso + Tour + Gooding: 8am Lodge → 9am Concorso Italiano at Black Horse Golf Course → noon Pebble Beach Tour d'Elegance spectating from Mission Ranch → 3pm Gooding & Company auction at Pebble Beach Equestrian Center → 7pm dinner at Roy's Spanish Bay.
Friday (Day 4) — The Quail + Laguna Seca: 8am Lodge → 9am The Quail Motorsports Gathering at Quail Lodge (full day) → 4pm Laguna Seca Rolex Reunion practice → 7pm dinner at Carmel Valley Ranch.
Saturday (Day 5) — Laguna Seca + private dinner: 9am Lodge → 10am Rolex Monterey Motorsports Reunion at Laguna Seca (full day, paddock + Corkscrew turn standing) → 7pm Bentley private-reveal event at The Lodge → 9pm late dinner at Stillwater Bar.
Sunday (Day 6) — the Concours: 6:30am Lodge → 7am Concours d'Elegance dawn patrol on the 18th fairway → all-day Concours → 4pm "Best of Show" → 7pm Concours Awards Dinner at Pebble Beach Conference Center → return to Lodge.
Monday (Day 7) — departure: Lodge → SFO Signature departure 12pm. Or MRY private aviation 10am for cleaner exit.
Operational notes: Dedicated chauffeur the entire 6 days. 12-14 hour days routine. Concours Sunday + Quail Friday are full-day holds. NDA-discreet protocol around sensitive collector communications. Locked hourly retainer rate.
Annually the third Sunday of August on the 18th fairway of Pebble Beach Golf Links. Anchor event of Monterey Car Week (Tuesday-Sunday). The Concours dates to 1950 and is regarded as the world's most prestigious classic-automobile competition.
RM Sotheby's auction, Gooding & Company auction, Bonhams Quail Lodge auction, The Quail Motorsports Gathering, Rolex Monterey Motorsports Reunion at Laguna Seca, Concorso Italiano, Pebble Beach Tour d'Elegance, Werks Reunion, Concours d'Lemons. Plus manufacturer private reveal events all week.
Monterey Regional (MRY) is closest commercial — 15 min to Pebble Beach. Salinas (SNS) is closest private-aviation FBO — 25 min. For major commercial flights, SFO is the primary entry (2 hrs from Pebble Beach via US-101 + SR-156). SJC is 1:15-1:30. OAK 2:00.
Yes — both on-property Pebble Beach Resorts hotels. Plus Carmel Valley luxury cluster (Bernardus, Carmel Valley Ranch, Quail Lodge), Carmel-by-the-Sea (L'Auberge Carmel, Mission Ranch), and Monterey downtown (Portola, InterContinental, Hyatt). Multi-day chauffeur retainer across whichever property your delegation books.
Timed drop-offs + post-auction pickups at RM Sotheby's (Portola Hotel Monterey), Gooding & Company (Pebble Beach Equestrian Center), Bonhams (Quail Lodge). Multi-stop single-day auction pattern common. Hold-and-flex chauffeur protocol.
Yes — WeatherTech Raceway Laguna Seca hosts the Reunion Friday + Saturday. 20-25 min from Pebble Beach via SR-68. Multi-day retainer pricing for full-day-at-track delegates. Hospitality-suite pickups at VIP parking coordinated with track security.
Friday of Car Week at Quail Lodge & Golf Club, Carmel Valley. ~5,000 attendees, most exclusive gathering. Drop-off + pickup at Quail Lodge entrance. Tickets sell out months ahead. From Pebble Beach 20-25 min via Carmel Valley Road.
Yes — Thursday at Black Horse Golf Course. 1,000+ Italian cars (Ferrari, Lamborghini, Maserati, Alfa, Pagani). The most photogenic Car Week event. Often combined with same-day Pebble Beach Tour d'Elegance spectating.
Hourly retainer executive chauffeur (10-14 hrs/day, dedicated driver) + airport transfers + private-jet FBO at flat rates. Never surge-price. Car Week is our highest-luxury chauffeur week of the year — book 4-6 months ahead. Returning Concours clients have priority booking. Call +1-650-876-1777.
40 years of Monterey Peninsula luxury chauffeur experience. No surge pricing during Car Week.
Request a Car Week Quote +1-650-876-1777AT&T Pebble Beach Pro-Am (February sibling event) • The Lodge at Pebble Beach (host property, both event weeks) • SFO to Pebble Beach / Carmel • OAK to Pebble Beach • SJC to Pebble Beach • SFO to Carmel Valley (Bernardus / Quail Lodge) • SFO to Big Sur • California Coast Resort Hub • SF Bay Specialty Services Hub • Laguna Seca + SF Bay Sports Venues